Developing business industries need to keep up with modern technology and the hospitality industry is no exception. In 2016, almost 50% of customers rely heavily on their Smartphones to access the internet.
More and more customers are using their Smartphones to look up restaurants, menus, ratings, order food, and discover deals and offers that restaurants need to amplify their mobile and online presence.
Here are 3 emerging technology trends your restaurant should be implementing in 2016.
- Online listing
Your customers simply need to find you whenever they search for your name online. Whether you run a very active Facebook page, a website, have great ratings in directories or run an appealing Instagram page, your online presence is crucial for your branding and for you to communicate your news, events and offers to your customers. Now you can list your business in Merits app for Free, build a profile page and link it to your social media for maximum exposure. You can also use Merits to build real relationships with your customers by sending them: messages, emails, sms, push notifications, news feed and getting your message straight into their Smartphones.
- Loyalty plan
More and more customers are searching for restaurants with a loyalty plan they can join or simply searching for offers and deals online so that they can try new places with half the price. Restaurants who want to win at customer retention build smart loyalty plans that are attractive enough for the customer to keep up in the program. An attractive loyalty plan offers customers not only a valuable reward in return for their loyalty but also a reward that would improve a customer’s dining experience such as collect 200 points and bring your own music to be played with your dinner. Create your offers in Merits for Free and create loyalty plans according to different templates with different rewards.
- Online ordering
To be relevant to the young generation, online ordering is a must! With the increasing amount of delivery choices restaurants have to increase their visibility and their delivery choices to stay in the game. Restaurants have to rely on superior delivery service and convenience to the customer to put up a fight with competition. Restaurateurs have to search for online delivery platforms that offer their customers an easy delivery process with added value. Bitfood app offers customers an easy to use online delivery platform where customers can order, pay and track their orders online at the touch of a button.
Technology is revolving in the world and mobile apps are booming in the hospitality sector. The benefits of this are improved customer experiences and better customer retention.
For more info on Merits visit www.topmerits.com
For more info on Bitfood visit www.bitfood.com